Today we launch a new column on our website: Historical.
In this column we will dig into the history of beauty pageants in the Netherlands and compare this with present.
We start with an article from the Telegraaf in 1935 about the beauty of Miss Holland.
Beauty pageants and beauty queens always have been under fire in the media.
Even today they like to see pageants as degrading to woman and show that beauty queens are stupid, superficial and gold diggers.
We have seen how beauty queens are bullied in the media, even in the 21st century.
Of course we see young people get trapped, and when it concerns a beauty queen, you see the media enjoy their alleged right.
From the early beauty pageants up to now a lot has changed for women’s emancipation.
Formerly the young women were supposed to get married and run a household.
Today lots of girls who participate in beauty pageants are studying and some of them already have an academic degree in law, medicine or economics.
The MISS-choice, an abuse
New Miss Holland
Once again there has been chosen a Miss Holland, who will represent our country at a exposition of beautiful women in Paris.
From those women Miss Europe will be elected who will probably not be the most beautiful from Europa as is our Miss Holland, who is not the most beautiful from the Netherlands.
The woman you see on the picture is probably very nice but clearly not the most beautiful. We feel sorry to say so in public. But who exposes themselves like this should be able to deal with criticism. This young lady will act like Miss Holland in Paris. She shall be taken to dancings; all kinds of men will be busy with her; she shall say that she only washes with that brand of soap and that kind of car is the most beautiful. She will be famous for a few days. It is all a big lie and abuse during such a pageant. It’s not clear who made such a „Miss” choice. It has to be someone without taste. True beauty is incomparable and in-measurable. Female beauty is something very fragile and personal, it is not resistant to made up make-up and terrible lights. What a thought to look at women and choose the most beautiful one.
It is is something humiliating for women. From all countries they are brought to Paris. Selfishness and sight for commercialism become her.
Out of the choice of Miss Holland we make up that not many women have entered this pageant in Holland. We are very happy about that. It is about time that this spectacle has to stop. The organizers fail to have taste and therefore we are happy that the women turn away from it.
date: may 11th 1935