Miss Beauty of the Netherlands, new owner of Miss Universe Netherlands

Miss Universe Netherlands has been in the hands of Miss Nederland since 2009. After months of selection process, the final decision was there: Miss Beauty of the Netherlands is the brand-new owner of Miss Universe Netherlands. With this, the largest beauty pageant organization in the Netherlands holds the exclusive right to select a young woman to represent the Netherlands at the 73rd edition of Miss Universe in Mexico this year.

Milou Verhoeks, herself a former Beauty Queen, who has been running the Miss Beauty of the Netherlands organization for the past 10 years, saw this as a great opportunity to pursue. After careful consideration, Miss Universe chose Miss Beauty of the Netherlands over their longstanding partner, Miss Nederland, this year.

With the license now held by a new organization after many years, Miss Beauty of the Netherlands hopes to turn the tide at Miss Universe. Since 2014, the Netherlands has failed to reach the top at the world’s largest international beauty pageant. Presidents Milou Verhoeks and Tessa le Conge stated, “We are incredibly proud to be partners with Miss Universe from now on. With a fresh approach, new energy, and ambition, we aim to put the Netherlands back on the map at Miss Universe. For too long, the Netherlands has failed to make an impact, and we are convinced that with our knowledge and strength, we will break this drought.”

Miss Beauty of the Netherlands is an ‘all women’ organization. Run by women, including former beauty queens, the organization strives to bring out the best in young Dutch women, fulfill their ambitions, and build their self-confidence. With over 3,000 applications per year, it is the largest beauty pageant in the Netherlands. Preliminary rounds are held in each province, ensuring representation from every region on the national stage. Over the past 8 years, Miss Beauty of the Netherlands has achieved significant success in other major international beauty pageants. Dutch titleholders have consistently made it to the top 8 at Miss Earth for 7 consecutive years, where around 90 countries participate annually, and they have even won multiple contests, including Miss Teen Universe and Miss Asia Pacific International.

In July 2024, during a brand new Miss Universe Netherlands finale, the organization of Miss Beauty of the Netherlands will select the lucky individual who will represent the Netherlands at Miss Universe 2024 in Mexico.